The Rossman Business Manifesto is like a shot of espresso for your business and culture. It's a guide to escaping mediocrity and becoming legendary in your industry. Think of it as a three-part journey: first, build a rock solid foundation with a transformative purpose, principles, and awesome people with goals. Then, chase perfection by staying humble, designing metrics, and building a machine for your operations. Finally, take "Big Bets"—AKA calculated risks—that could launch you into the stratosphere. If you're ready to say "bye-bye" to boring and "hello" to being a champion, this manifesto is your new best friend.